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Outside of the Box Defined

Facing the challenges inherent in working on something radically different, one is quite inclined to use the phrase “outside of the box”.

But what is the definition of thinking/acting/inventing outside of the box? How do you know when you’re there?

I offer this simple concept as  (one part of) the definition:

When what you do is the opposite of what nearly every observer would predict when given the same knowledge.

Posted in Marketing.

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