Peter K. Sheerin

Pete’s vCard



2012 Nov–Present                      Technical Writer, Intellectual Property, Telmate, LLC

  • Nurturing patentable ideas at a niche VoIP SaaS provider

2012                       Technical Marketing Writer, then Technical Marketing Director; IOTA Computing, Inc.

  • Forging new things at a stealthy startup.

2011                       Technical Marketing Writer, and Competitive Intelligence Analyst, Yammer

  • Authored admin and installation guides that helped customers configure the complex Active Directory Sync tool with little help from the implementation engineers
  • Researched and designed competitive battle cards that helped salespeople and customer account managers win sales and renewals against well-established companies and competitors that offered similar features for free
  • Provided ongoing research and analysis for sales and marketing about existing and potential competitors
  • 2005–Present          Volunteer, American Red Cross Bay Area chapter
    • Named Volunteer of the Year for San Mateo County (May 2009)
    • Member, Response Communications team and editor of the RCM Field Response & Training Guide
    • Backup Response Communications team lead
    • Project lead for the design and rebuilding of the chapter’s emergency communications van
  • 2006–2008              Technical Marketing Manager, NVIDIA Corporation (Santa Clara, CA)
    • Responsible for managing reviews of professional graphics cards and video playback on graphics cards
    • Authored and edited reviewer’s guides for professional graphics & video playback
    • Designed and wrote a comprehensive set of guides to help the press review our professional graphics cards
    • Advised product managers on bugs and features that would affect reviews, & assisted in bug and feature testing
  • 2005–2006              Hamstop.com and Saratoga Amateur Radio Products (San Jose, CA)
    • Ran day-to-day operations, including order processing, shipping, telephone orders, customer service, walk-in sales, and sales at events
    • Managed inventory and customer databases
    • Assisted in the manufacturing of our products
  • 2003–2004              Product Review Editor, Game Developer magazine
    Editor, Gamasutra.com; both with CMP Media, LLC (San Francisco, CA)

    • Managed freelance reviews for the magazine
    • Managed and edited all features and columns on Gamasutra
    • Wrote and edited daily news and new products features on Gamasutra
  • 1999–2003              Senior Technical Editor, CADENCE magazine, CMP Media, LLC
  • 1992–1999              Technical Editor CADENCEmagazine, Miller Freeman, Inc (San Francisco, CA)
    • Recognized for a decade as the leading industry expert on CAD workstations and peripherals
    • Part of the editorial team that grew circulation from 30,000 to over 100,000 readers at its peak
    • Earned respect from readers by ensuring product reviews advocated for CAD users, not for the vendors
    • Speaker at Autodesk University, VESA Display Interfaces Forum, and A/E/C Systems conferences
    • Actively involved in launching Autodesk University, the industry’s first national AutoCAD user conference
    • Assigned and edited freelance reviews, conducted all our in-house reviews, and wrote regular columns
    • Programmed magazine’s first e-commerce feature, handling online subscriptions and renewals
    • Launched and edited the quarterly AutoCAD Tech Journal for two years
    • Launched the first version of cadence-magazine.com—making us one of the first publications with a Web site
  • 1992
    • Technical editor (entire book) and contributing author (chapters 7–12) for Using AutoCAD Release 12
    • Alpha tester for AutoCAD Release 12
  • 1988–1992              CAD Expert for Wilsey & Ham civil engineers (Foster City, CA)
    • Provided in-house training for AutoCAD and interfacing it with our PDP-11 engineering design system
    • Data conversion between several CAD systems, and from aerial photogrammetry data to CAD
    • AutoCAD drafting, hardware and software installation, and support
    • Installation and support for remote CAD terminals in satellite office via leased digital line

Computer Skills

  • Expert in Microsoft Word, PowerPoint, Outlook, Sharepoint, Acrobat, wiki authoring, HTML, XHTML, and CSS
  • Proficient with Excel, Publisher, AutoCAD, and Illustrator
  • Experience with Photoshop, InDesign, Quark Xpress, Microsoft Access, and Filemaker Pro

Public Service Certifications

  • Red Cross Standard First Aid, CPR, and AED
  • Amateur Radio License (K6WEB)
  • FEMA IS-100, IS-200, IS-700, IS-800.B
  • Foster City CERT Training
  • Foster City Citizen’s Police Academy


  • 2009 Volunteer of the Year, San Mateo County, American Red Cross Bay Area chapter
    For my contributions to our emergency communications preparedness
  • Member of the Red Cross Response Communications team that won the 2008 Spirit of Collaboration award

Personal Projects

  • Design and rebuilding of a large emergency communications van for the Bay Area Red Cross
  • Designing innovative uses of 2D bar codes (business cards, emergency medical info, etc.)
  • Symbol design (for mapping, consumer products, and safety)

Organization Affiliations

  • Elected board member, Palo Alto Amateur Radio Association
    A 501(c)4 organization that promotes amateur radio activities in the Silicon Valley

Online Presence

Writing Samples

  • “Response Communications Field Response Guide”, American Red Cross Bay Area Chapter
    I am the editor of this 80-page booklet, which provides comprehensive guidance for Red Cross emergency communications volunteers, preparing them for deployment in a disaster
    (Printed version available for review during face-to-face interviews)
  • NVIDIA Quadro Reviewer’s Guide
    I designed and wrote a comprehensive guide that was designed to provide product reviewers with everything they might need while reviewing the products, including product positioning, installation, testing procedures, and troubleshooting
    (Printed version available for review during face-to-face interviews)
  • “Rapid Prototyping Branches Out”, CADENCE magazine, May 2003
    Interviewed Jim Glymph (then of the Ghery Partners architecture firm), Marina Hatsopolos (co-founder of Z Corp), a college professor, and others using rapid prototyping for non-traditional uses, including architecture and GIS
  • “The Trouble With EM ’n EN”, A List Apart, October, 2001
    Influential article about Web typography
  • Using AutoCAD Release 12 (Que Development Group); First Technical Editor, and later co-author for chapters 7–12

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