Skip to content


Innovation Inspiration #018—Read Widely

In order to be able to connect the dots between random and seemingly disconnected things—a key element of innovation—you must know at least a little about a lot of things.

The single best way I know to do this is by reading widely.

Read books. Read magazines. Read newspapers. Read websites—especially online encyclopedias, which have a higher density of useful links than most any other source.

And I said read, not skim. (Mostly.)

To a certain extent, you must skim, because this is the most efficient way to learn about a wide variety of subject matter.

For instance, my boss told me he subscribes to about a hundred publications. There is no way he can read but a fraction of those. But by reading some, and skimming the rest, he learns about the latest happenings across many disciplines. And I’m convinced this broad and up-to-date knowledge is one of the key enablers to making him a visionary.

But you must read deeply in at least three areas. The first is obviously in your chosen field. The second must be for fun—preferably fiction. The third must be in a field that is totally unrelated, even diametrically opposed.

Then pick another 6–12 fields or topics to skim.

 

Jeremy subscribes to 100 technical or trade journals…

Posted in Innovation.


One Response

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

Continuing the Discussion

  1. Innovation Inspiration #019—Talk To Eccentrics – Pete’s Guide to Technology linked to this post on 2012-07-09

    […] I made upon discovering this slide. I didn’t know who Craven was because I had not followed Rule #18, but with hindsight being 20/20, I now know that I could have still picked him out of the crowd as […]

You must be logged in to post a comment.