BJ Fogg on “Why Simplicity Mattersâ€
While reading old postings on Push Click Touch (start at that post and go forward for a very interesting history of buttons throughout the history of technology), I came across a reference to an interesting-sounding lecture by Stanford professor BJ Fogg, given at the 2005 WebVision conference. The site had deleted the audio podcast of Why Simplicity Matters, but I was able to find a copy on the Wayback Machine.
It’s a fascinating perspective on why simplicity sells, and why bad technology frustrates us (Fogg believes it’s innate in our evolution). It’s slightly difficult to follow a few segments where he is commenting on photos and videos being presented, but still very much worth listening to.
