The Dragonfly Effect at Cooper
I recently attended an open house/guest lecture at Cooper in San Francisco. Jennifer Aaker of Stanford University and her former student Robert Chatwani (now of eBay) described how social networking on a small individual level can have huge impacts beyond what once initially envisions.
The talks were inspirational, humbling, and (in Chatwani’s case) tear-jerking. Their concepts and experiences should serve as guidance to anyone contemplating promoting a cause online.
P.S.
Yes, that’s me in at least two of the photos from the open house. Go enjoy their facility whenever they have another open house or training session. It’s a way-cool company, and the spectacular views of SF from their floor are better than almost any picture you’ll ever see.
